SCR participated in the RESER 2008 conference.
“New Horizons for the Role and Production of Services”
was the theme for the XVIII international RESER 2008 conference.
The conference was organised in Stuttgart, Germany, 25-26 September
by Fraunhofer IAO. RESER is an interdisciplinary European network
focusing on the topic of service research. At the annual RESER conference
researchers and actors from economy and politics meet in order to
exchange and discuss ideas on the topic of services. During the
two intensive conference days the papers explored the following
main themes: tertiarization of the economy and new dynamics of services,
hybrid products & services, transforming business models and
new approaches in the management of services, new perspectives for
The keynote speaker of the conference, professor Bo Edvardsson
(Karlstad University, Sweden) gave presentation on the trends and
challenges in service research. Reflecting the latest trends in
services he called into question, if there has been a preoccupation
on what companies are developing, offering and selling rather than
what creates value for the customers and what they are buying and
paying for. Several topics were appointed for the future of service
research from which the one mentioned was that we must make sure
that the customer, the customer perspective is not lost. Pirjo Yli-Viitala
from SCR participated in RESER 2008 conference.