PopUp Outlet as an experiment in service development

NOVUS project conducted by SC-Research has explored the possibilities of service innovation through experiments. Our researchers have worked with SMEs in the Etelä-Pohjanmaa region to develop service experiments that would break new ground in their businesses. Härmä Spa (Härmän Kylpylä) has been one these companies.

In the end of May, Härmä Spa announced that a PopUp Outlet shop will be held in the Spa’s arena for 4 weeks in the summer of 2014. The outlet will offer both local products as well as nationally recognized brands.

For Härmä Spa, the PopUp Outlet is a new kind of activity and an experiment for providing an extended service offering during its 30th anniversary year. SC-Research will continue to observe closely activities around the outlet and report the findings in an academic publication.


Härmä Spa

Ilkka newspaper report announcing the PopUp Outlet