12.5.2013Selina Liang and Juha Vänskä participated the workshop that was
organised by the consortium of Fortune research project in Espoo on the
29th April 2013. During the workshop, research group members from VTT,
University of Helsinki and SC-Research presented and discussed with
Fortune business partners about the recent findings of the project
covering the a number of topics related, e.g. to the intangible and
experiential value of forests, and the role of customers and end-users
in the renewal of forest sector.
Transforming the un-logics of the institutional logics of Finnish Forest Sector-workshop with Professor Stephen L. Vargo
The Fortune consortium had a privilege to discuss about research
findings and to exchange ideas for the future research activities with
the founding father of Service-Dominant-Logic (SDL), Professor Stephen
L. Vargo from University of Hawaii, who participated the workshop.
Based on these discussions it became obvious that SDL provides new,
important insights to identify and analyse innovation potential and
value creation opportunities across the forest sector.