Innovation in services: Towards New Sources of Competitive Advantages. Madrid, the 7th of May, 2010.

Juha Vänskä gave presentation at the workshop organised by University of Alcala (Spain), Fraunhofer IAO (Germany) and Telefónica, one of the largest telecommunications companies in the world. Telefónica operates in 25 countries and its customer base exceeds 264 million globally.

The distinguished speakers on the workshop were: Francisco Jariego, Director of Technology Strategy (Telefo´nica I+D), Arturo Azcorra, Director General of Technology and Business Development (Spanish Ministry of Science and Innovation), Luis Rubalcaba, Professor of Applied Economics (University of Alcala, Spain)´, Dr. Walter Ganz, IAO-ServLab (Fraunhofer IAO, Germany), Pamela Ellen Mead, Director of User Experience (Telefo´nica I+D) and Fernando Fournon, President of Telefo´nica I+D

The workshop, that took place in Madrid, was well attended, with over 60 people representing a wide range of service businesses, such as Amadeus IT Group, DHL Supply Chain Iberia, El Corte Ingles, Glaxo Smith Kline, Mercedes Benz, NH Hoteles and Prosegur.

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