28.5.2014NOVUS project conducted by
SC-Research has explored the possibilities of service innovation
through experiments. Our researchers have worked with SMEs in the
Etelä-Pohjanmaa region to develop service experiments that would break
new ground in their businesses. Härmä Spa (Härmän Kylpylä) has been one
PopUp Outlet as an experiment in service development
In the end of May, Härmä Spa announced that a
PopUp Outlet shop will be held in the Spa’s arena for 4 weeks in the
summer of 2014. The outlet will offer both local products as well as
nationally recognized brands.
For Härmä Spa, the PopUp Outlet is
a new kind of activity and an experiment for providing an extended
service offering during its 30th anniversary year. SC-Research will
continue to observe closely activities around the outlet and report the
findings in an academic publication.
Ilkka newspaper report announcing the PopUp Outlet