Liang and Juha Vänskä participated the workshop that was organised by
the consortium of Fortune research project in Espoo on the 29th April
2013. During the workshop, research group members from VTT, University
of Helsinki and SC-Research presented and discussed with Fortune
business partners about the recent findings of the project covering the
a number of topics related, e.g. to the intangible and experiential
value of forests, and the role of customers and end-users in the
renewal of forest sector.
Transforming the un-logics of the institutional logics of Finnish Forest Sector-workshop with Professor Stephen L. Vargo
The Fortune consortium had a privilege to discuss about research
findings and to exchange ideas for the future research activities with
the founding father of Service-Dominant-Logic (SDL), Professor Stephen
L. Vargo from University of Hawaii, who participated the workshop.
Based on these discussions it became obvious that SDL provides new,
important insights to identify and analyse innovation potential and
value creation opportunities across the forest sector.